
It’s Their Natural Instinct
Whether in the wild or your home, cats need to climb
Cats are natural climbers, instinctively drawn to higher ground where they feel safe, secure, and confident. This innate behavior persists in domestic cats, even though their environment has drastically changed. While humans find comfort in horizontal spaces, cats thrive in vertical environments. Purrch brings those spaces together.
Safety & Security
Elevated perches give cats a secure vantage point, allowing them to survey their surroundings and feel protected from potential threats.
Their Happiest Place is a Vertical Space
Territory Marking
Cats claim their territory by occupying high spaces, visually marking their domain and asserting their dominance.
Mental Stimulation
High vantage points keep cats mentally engaged, offering them a front-row seat to the natural world and endless entertainment.
Comfort & Relaxation
Elevated surfaces provide cozy, tranquil spots for cats to relax and unwind.

★★★★★
“I love this set from Purrch, it allows our cats a cozy space up & away from the dog! What really attracted me to it was the quality of the designs and materials. It’s a very appealing set-up to hang in a nice space, and looks much better than a cat tower.”
- Elizabeth H.
Give Your Cat the Gift of a Vertical World
Choose from our curated Collections or unleash your inner architect to create a vertical world tailored to your favorite living space.